Newell Brands

At Newell I was responsible for all e-commerce copy for our Food division. This included emails, site copy, SEO-optimized product copy, and enhanced retailer content. Brands I work on include Rubbermaid®, Ball®, Calphalon®, and FoodSaver®.

These are two mini-sites I led copy efforts on, from both a content strategy and copywriting perspective.:

rubbermaid.com/sustainability-terracycle.html

calphalon.com/the-calphalon-kitchen-club.html (Note: some of this content’s been updated since my time there.)

And below are more examples of my Newell work..