What I Do.

I love to get inside a brand or product, study it from the inside out, and really inhabit the POV of the user so that their experience is productive, seamless, and enjoyable.

My specialties are copywriting, from the tiniest CTA to an in-depth email series, and research-fueled content design and flow. I’ve cleaned up a cluttered intake form for financial advisors, and jazzed up product copy for home security systems and high-end children’s wear. I’ve congratulated a user upon reaching their weight-loss goal, helped launch a financial services app, and answered Dr. Seuss’s fan mail (my very first job).

Content food for thought.

Every content professional has heard:

“We’re not going to need content for this project.” (Hint: they seriously did.)

“Oh, we didn’t have time for content strategy/writing/editing on this project. So we just let marketing/design/tech do it.”

“It doesn’t matter what it says, since no one reads anyway.”

I believe that content is incredibly important, and is a creative function on an equal footing—and thus one and the same as —design and user experience, while still remaining its own unique discipline.